für den farbechten und reproduzierbaren Workflow
digitaler Bilder
Paris, 05. October 2007
Bereits während der Apple Expo in Paris (25.09.-29.09.2007) und nun offiziell seit dem Salon de la Photo in Paris (03.10.-07.10.2007) bietet HP Frankreich exklusiv allen französischen Käufern eines Photosmart Pro B9180 bzw. eines Designjet der Serie Z bis 31.12.2007 ein besonderes Bundling an:
Mit dem Erwerb eines der genannten Druckermodelle erhält der Käufer gratis ein colorXact ColorChart Größe M sowie 25 Einheiten zur Online Profilerstellung auf dem colorXact Portal.
Während die Drucker der Z-Serie bereits intern über eine Printerprofilierung verfügen, fügt HP nunmehr das „Missing Link" - die Profilierung von Digitalkameradaten - hinzu. Damit ist bereits ab Erzeugung der Bilddaten gewährleistet, dass diese über ein ICC-Profil verfügen und somit die korrekte Farbe auf dem Drucker ausgegeben werden kann.
Dieses zusätzliche Feature passt ideal zur Fokussierung HPs auf das farbtreue Arbeiten, das mit dem Brand „DreamColor" zum Ausdruck gebracht werden soll. Mit „DreamColor" verfolgt HP das Ziel, seine Marktführerschaft auch im Bereich farbgetreuer Bild-Reproduktion auszubauen.
HP presents colorXact series Z: the "digital photo enhancer"
An original solution to view photos directly with precise colors without having to systematically touch up
ISSY LES MOULINEAUX, OCTOBER 3 2007 - HP announces a partnership for France with the German ColorXact company taking the form of a commercial offer and the promotion of the ColorXact solution for its large format HP Designjet Series Z printers and the A3+ HP Photosmart Pro B9180 photo printer on its stand at Salon de la Photo.
colorXact: the "digital photo enhancer"
With ColorXact, HP offers customers an original and innovative solution to the problem of color consistency throughout the graphic chain by integrating an additional link in the photographic process.
ColorXact, developed by Bavarian engineering, provides a solution to the colorimetry of digital photographs by offering a digital camera profiling solution which takes into account any type of light involved.
ColorXact delivers an ICC profile by the internet. Its originality lies in taking into account the colorimetric parameters of the digital camera (regardless of its brand) and the light conditions in which the series of photos is taken. This ICC filter, applied to these photos, is used to view all shots, using Adobe Photoshop for example, with the "true colors" of the photograph's environment.
This solution in particular avoids having to touch up the color parameters of individual photos in difficult lighting conditions where simple balancing of cameras is usually insufficient. It also corrects tones inherent to the features of the camera's sensors.
How does it work?
The generation of this specific ICC profile is obtained by combining color guidelines specially designed by ColorXact and an associated internet service which calculates and delivers the profile.
This original solution is very simple to implement:
Stage 1: a first shot is taken of the subject by integrating the guidelines into the shot (regardless of their orientation ) then starting the "normal" shoot.
Stage 2: the photo taking on board the guidelines is sent to the ColorXact website.
Stage 3: the site returns the ICC profile of the camera and lighting conditions associated with the shot.
Stage 4: the ICC profile is applied in Adobe Photoshop.
Stage 5: the whole series of photos taken in the lighting conditions given is directly viewable with "true" colors.
For the purchase of an HP Designjet Series Z or HP Photosmart Pro B9180HP, HP offers free guidelines and the downloading of 25 profiles to the ColorXact website: http://www.colorxact.eu
This is part of the momentum described at the PMA 2007 with the HP Dreamcolor concept which consists in offering image professionals software and hardware that adjusts colorimetry and color consistency during the different stages in the life of an image.
About HP
HP focuses on simplifying technology experiences for all of its customers - from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world's largest IT companies, with revenue totaling $100.5 billion for the four fiscal quarters ended July 31, 2007. More information about HP (NYSE: HPQ) is available at www.hp.com
